Wednesday, April 8, 2009

SMART TIPS TO GENERATE QUALITY REAL ESTATE LEADS

Real estate investors spend a great deal of time chasing leads. Chasing leads eats up a large portion of your time and your business's valuable resources. Any successful real estate investor understands the value of time-management and all that is involved in chasing leads. Your time is one of the most valuable resources of your investment business; spend it wisely!

The key to finding motivated sellers and equity filled properties that can be purchased for a quick profit is to let motivated sellers find you. Imagine the amount of time you can save by getting those sellers to contact you. When sellers contact you, you can increase the number of potential quality leads that you have access to. This technique saves you time and money giving you exponential opportunity for success and profit. When someone contacts you, it’s a given that they are looking to sell. This will significantly increase your return on investment.


Choose Your Lead Generation Technique Wisely:

Lead Generation Service:

Lead generation services are the easiest, most effective, and only guaranteed method to get motivated home sellers to contact you. For instance, wehavehomeleads.com offers a low cost pay-per-month service that sends quality, equity filled leads to your email inbox. The service includes a team of professionals that gather detailed property and seller information and screen real estate leads to be sure clients only get quality leads.


Advertisements:

Advertisements are one of the most basic ways in which you can get people to call you when they are selling their properties. There are a wide range of ads that you can buy: classified ads in the newspaper, large newspaper display ads, flyers to distribute and put up signs in the neighborhoods where you are buying.


Advertise Online:

Advertising online is great for attracting the attention of motivated sellers. If you have the ability to put up a basic web site with your contact information and a brief description of what you offer, this can be an effective sales tool.


Other Advertising Opportunities:

Word of mouth is the cheapest way to advertise your real estate investment company. When clients receive great customer service and respect, they will tell others. Positive feedback and a referral with your contact information will have more people calling you when they are motivated to sell. .

Always carry business cards with you to hand out at every opportunity. Introduce yourself to new people as a “real estate investor”. Many motivated sellers are looking for help from investors. So invite people to share your information with anyone needing to sell real estate.

By using one, some or all of these advertising options, you can get motivated sellers to contact you which will save you valuable time which equals money!

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Wednesday, February 4, 2009

Blitz Marketing Plan to Convert Pre-foreclosures to Seller Leads

How to successfully use marketing mailers to convert pre-foreclosures to seller leads.

Step 1
Do research to discover the best way to find lists of pre foreclosures in your area. The most important thing is that you market to leads that are confirmed to be 3-4 months behind on their payments.

Step 2
Prepare 5 pieces of paper marketing mail. Vary them to be sure to gain the attention of different types of sellers. Some are desperate and will call if they think you can help them, some are in denial and won’t do anything until it is crunch time. The letters/post cards should: be personal, stand out from junk mail, and state what you can do to help them.

Step 3
Use colorful envelopes and hand write the address and return address. This could be time consuming but will lead to greater success. It is recommended that you hire someone to do this for you to allow you to focus on the more advanced portion of owning a real estate investment company. You could hire a friend or family member that doesn’t mind writing out envelopes all day or a direct mailer company.

Step 4
Mail each potential seller lead 1 piece of paper marketing mail every 7-10 days. Keep good records to be sure that none of the leads fall through the cracks.

The economy is steadily getting worse and more people are behind on their mortgage payments everyday. Help them keep foreclosure off their credit and increase your success and profit at the same time. There are huge opportunities in the pre-foreclosure market, it just takes time and diligence to convert it to seller leads and then to cash in your pocket!

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