SUCCESS SECRETS on generating motivated seller leads and real estate leads

The MOST important aspect of marketing is letting potential customers (real estate leads) know you are there. In order to buy from you, use your product or use your service, potential customers (real estate leads) need to know you exist.

Real estate investors need to communicate to the public and to motivated sellers what they do and how what they do can help those reading their information. Always keep the old acronym in mind WIIFM…what’s in it for me. When deciding on marketing materials (whether its business cards, “we buy houses for cash” signs, direct mail, or door to door flyers) and what you are going to say to attract motivated sellers, be sure to clearly state what’s in it for them.

If your business is different than your competitors tell the public how you stand out above the others. If what you do isn’t much different than your competitors, you have to find other ways to stand out from the competition.

For instance when deciding how to convert potential customers (real estate leads) into clients (closed deals) put yourself in their shoes and think about what’s important to them and where they go. Perhaps restaurant or ice cream shop coupons would make their day because they wouldn’t usually be able to afford to take their child out for a treat. Maybe coupons for a florist to surprise their significant other with, rather than having to share more bad news when they get home.

If you care about the things that are important to your potential clients (real estate leads) you WILL succeed!

SUCCESS SECRETS on generating motivated seller leads and real estate leads

The MOST important aspect of marketing is letting potential customers (real estate leads) know you are there. In order to buy from you, use your product or use your service, potential customers (real estate leads) need to know you exist.

Real estate investors need to communicate to the public and to motivated sellers what they do and how what they do can help those reading their information. Always keep the old acronym in mind WIIFM…what’s in it for me. When deciding on marketing materials (whether its business cards, “we buy houses for cash” signs, direct mail, or door to door flyers) and what you are going to say to attract motivated sellers, be sure to clearly state what’s in it for them.

If your business is different than your competitors tell the public how you stand out above the others. If what you do isn’t much different than your competitors, you have to find other ways to stand out from the competition.

For instance when deciding how to convert potential customers (real estate leads) into clients (closed deals) put yourself in their shoes and think about what’s important to them and where they go. Perhaps restaurant or ice cream shop coupons would make their day because they wouldn’t usually be able to afford to take their child out for a treat. Maybe coupons for a florist to surprise their significant other with, rather than having to share more bad news when they get home.

If you care about the things that are important to your potential clients (real estate leads) you WILL succeed!

Motivated Seller or Waste of Your TIME? Tips on how to qualify a seller…

All investors need practice talking to people and negotiating when we first start out in this business. Time is money in business so don’t waste your time on the phone, in person or making offers to sellers who aren’t motivated. Save time by learning how to read sellers quickly and if it isn’t going to work, move on to the next potential deal.

When talking to sellers take it slow and don’t be over eager. It is important that you ask specific questions to learn if they are motivated or if this is a waste of time for you.

To qualify sellers find out quickly if you are dealing with a motivated seller who is open to a creative offer. Motivated sellers are few and far between and making a creative offer to someone that isn’t motivated will frustrate and waste both yours and the seller’s time.

There are two major ways to make money as an investor-get a good price or good terms. Buying a house at a low price allows you to sell a house quickly for profit. Good terms means that you get to control the property without putting much money up front and you make your profit after the property value goes up. It can be difficult to get a good price. It is typically easier to find a motivated seller that is open to terms. The seller is happy because they get what they want even if they have to wait a few years for their money. Every job is easier if you feel like you are helping others and allowing them to be happy.

Back to the beginning-when talking to a seller the first question to ask is: Do you need all of the equity out of your home in order to purchase another home? If so, they need to sell to a traditional buyer and this deal would be a waste of your time. Thank them for their time, wish them luck and move on to the next potential deal.

If the seller answers no, then continue with your phone call. The next question to be answered is are they willing to look at a creative offer. One way of doing this is to inform the seller that you invest in a number of ways and you are trying to decipher which is best for their situation. Let them know that sometimes you lease a home for a year or two then cash the seller out at the end. Ask them point blank-will this work for you? If they answer yes, it’s probably worth a visit. If the seller says no, move on to the next deal.

Once you’ve established that this is a motivated seller the next step is reaching a deal. It’s a good idea to start your negotiations on the phone. In order to get a good deal you need to get a rough idea what the seller is thinking. For example, I’m not sure that I could offer you this exact deal; obviously I’ll need to see the house. But if I were to offer you rent of (__) and a price of (__) in 2 years. Would that work for you? If not, what did you have in mind?

Hopefully you can negotiate in person with the seller and be able to get your price down a bit from the numbers mentioned on the phone. Of course if the seller seems unwilling to budge or negotiate move on to the next deal.

SMART TIPS TO GENERATE QUALITY REAL ESTATE LEADS

Real estate investors spend a great deal of time chasing leads. Chasing leads eats up a large portion of your time and your business's valuable resources. Any successful real estate investor understands the value of time-management and all that is involved in chasing leads. Your time is one of the most valuable resources of your investment business; spend it wisely!

The key to finding motivated sellers and equity filled properties that can be purchased for a quick profit is to let motivated sellers find you. Imagine the amount of time you can save by getting those sellers to contact you. When sellers contact you, you can increase the number of potential quality leads that you have access to. This technique saves you time and money giving you exponential opportunity for success and profit. When someone contacts you, it’s a given that they are looking to sell. This will significantly increase your return on investment.


Choose Your Lead Generation Technique Wisely:

Lead Generation Service:

Lead generation services are the easiest, most effective, and only guaranteed method to get motivated home sellers to contact you. For instance, wehavehomeleads.com offers a low cost pay-per-month service that sends quality, equity filled leads to your email inbox. The service includes a team of professionals that gather detailed property and seller information and screen real estate leads to be sure clients only get quality leads.


Advertisements:

Advertisements are one of the most basic ways in which you can get people to call you when they are selling their properties. There are a wide range of ads that you can buy: classified ads in the newspaper, large newspaper display ads, flyers to distribute and put up signs in the neighborhoods where you are buying.
Advertise Online:

Advertising online is great for attracting the attention of motivated sellers. If you have the ability to put up a basic web site with your contact information and a brief description of what you offer, this can be an effective sales tool.


Other Advertising Opportunities:

Word of mouth is the cheapest way to advertise your real estate investment company. When clients receive great customer service and respect, they will tell others. Positive feedback and a referral with your contact information will have more people calling you when they are motivated to sell. .

Always carry business cards with you to hand out at every opportunity. Introduce yourself to new people as a “real estate investor”. Many motivated sellers are looking for help from investors. So invite people to share your information with anyone needing to sell real estate.

By using one, some or all of these advertising options, you can get motivated sellers to contact you which will save you valuable time which equals money!

SMART TIPS TO GENERATE QUALITY REAL ESTATE LEADS

Real estate investors spend a great deal of time chasing leads. Chasing leads eats up a large portion of your time and your business's valuable resources. Any successful real estate investor understands the value of time-management and all that is involved in chasing leads. Your time is one of the most valuable resources of your investment business; spend it wisely!

The key to finding motivated sellers and equity filled properties that can be purchased for a quick profit is to let motivated sellers find you. Imagine the amount of time you can save by getting those sellers to contact you. When sellers contact you, you can increase the number of potential quality leads that you have access to. This technique saves you time and money giving you exponential opportunity for success and profit. When someone contacts you, it’s a given that they are looking to sell. This will significantly increase your return on investment.


Choose Your Lead Generation Technique Wisely:

Lead Generation Service:

Lead generation services are the easiest, most effective, and only guaranteed method to get motivated home sellers to contact you. For instance, wehavehomeleads.com offers a low cost pay-per-month service that sends quality, equity filled leads to your email inbox. The service includes a team of professionals that gather detailed property and seller information and screen real estate leads to be sure clients only get quality leads.


Advertisements:

Advertisements are one of the most basic ways in which you can get people to call you when they are selling their properties. There are a wide range of ads that you can buy: classified ads in the newspaper, large newspaper display ads, flyers to distribute and put up signs in the neighborhoods where you are buying.


Advertise Online:

Advertising online is great for attracting the attention of motivated sellers. If you have the ability to put up a basic web site with your contact information and a brief description of what you offer, this can be an effective sales tool.


Other Advertising Opportunities:

Word of mouth is the cheapest way to advertise your real estate investment company. When clients receive great customer service and respect, they will tell others. Positive feedback and a referral with your contact information will have more people calling you when they are motivated to sell. .

Always carry business cards with you to hand out at every opportunity. Introduce yourself to new people as a “real estate investor”. Many motivated sellers are looking for help from investors. So invite people to share your information with anyone needing to sell real estate.

By using one, some or all of these advertising options, you can get motivated sellers to contact you which will save you valuable time which equals money!

ARE YOU LOOKING FOR MOTIVATED SELLERS? YOU HAVE OPTIONS VOL 1

If you are an investor or entrepreneur and are looking for motivated sellers that are desperate to sell their houses read on. There are many more options available than there used to be regarding HOW motivated sellers can sell their houses.
Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options and how they effect you in this easy to read 3 volume blog.

In volume 1 we’ll discuss the most traditional option for a motivated seller to sell is “Seller Agency”. This relationship is between a real estate agent and a seller in the brokerage of homes. The listing or real estate agent and the seller enter a written contact that specifies: home price, duration of agreement, commission, rights & obligations, duties, etc. Most commonly the listing agreements are "exclusive sale". This means that the agent/broker earns a commission even if the seller finds the buyer (in an exclusive agency agreement, the agent/broker must procure the buyer to earn a full commission).

In return for this commission, the listing Agent/Broker agrees to: assist in setting a selling price and negotiations, advertising/marketing including posting in the Multiple Listing Service (MLS), arranging open houses, fielding inquiries and organizing showings, prepare contracts, manage final transactions, all while acting in the Seller's best interests. The Listing Agreement usually specifies that the Listing Agent/Broker agrees to split, the total commission with a Buyer Agent/Broker who represents the Buyer if that applies. The cost of a traditional broker is 4% to 7% of the selling price of the property, that amount typically being split between two brokers involved in the transaction.

There are an exorbitant number of houses on the market keeping agents/brokers very busy. At the same time there isn’t as much commission to be made in this industry so there are fewer brokers/agents. This doesn’t allow even the best to work as effective or efficiently as a motivated seller would like. This isn’t the best option for everyone especially not the truly motivated sellers.

How this relates to you as an investor or entrepreneur depends on the amount of time and resources available to you. There are tons of motivated sellers that are trying the route of “seller agency” but they are hidden within all of the other houses for sale. With enough time and follow through these “leads” can be converting into real estate deals, it is just a numbers game. The more you contact the more likely you are to find a truly motivated seller that is desperate to sell and excited to talk to you! This is probably the least efficient lead harvesting plan but it can work. Many sellers start with seller agency and progress into more aggressive selling techniques as they become more motivated to sell. To see an extensive list of marketing plans and ideas please see our other blogs.

For more on how motivated sellers options affect you, see volume 2 of this blog.

ARE YOU LOOKING FOR MOTIVATED SELLERS? YOU HAVE OPTIONS VOL 2

If you are an investor or entrepreneur and are looking for motivated sellers that are desperate to sell their houses read on. There are many more options available than there used to be regarding HOW motivated sellers can sell their houses.
Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options and how they effect you as an investor/entrepreneur in this easy to read 3 volume blog.

In volume 2 we’ll discuss another option for a motivated seller to sell. For Sale By Owner, or FSBO is exactly as it sounds. It is the process of marketing, buying and selling of real estate by the owner without the representation of a real estate broker.

As you read in volume 1 there is a hefty cost associated with using a broker/agent. So, many sellers choose to sell via FSBO to avoid paying so much commission to a broker/agent. Exact amounts differ between markets but it usually ranges between 5% and 7%.

The only way for a motivated seller to avoid all commission is if the seller AND the buyer are both not represented by an agent. If a buyer who is represented by an agent is interested in a FSBO home, that buyer's agent may request the owner to pay a finder's fee for bringing the buyer. Many agents have pre-printed forms and pre-negotiate an agreed upon commission rate. This allows agents to have a larger pool of houses for sale to show to their clients.

To protect themselves, FSBO sellers typically will have lawyers draw up an agreement (for a fixed fee) often as part of legal representation for the purchaser. While kits found at office supply stores are relatively inexpensive, a poorly constructed purchase document could result in a transaction falling through or even in litigation.

The internet has completely altered the real estate market. Motivated sellers can now advertise their homes online and post them to FSBO websites and even the MLS as you will see in volume 3.

How this relates to you as an investor or entrepreneur again depends on the amount of time and money you are able to spend on sorting out the sellers from the motivated sellers. FSBO usually attracts a more motivated seller than traditional “seller agency” and they seem to be open to more creative ways to sell their house. However, there are still a large percentage of sellers that aren’t motivated enough for you to truly help them and make a worthwhile profit. If you contact enough FSBO listings by calling, bulk emailing or paper mailing you will find those that are desperate to close a deal.

For more on how motivated sellers options affect you, see volume 3 of this blog.

ARE YOU LOOKING FOR MOTIVATED SELLERS? YOU HAVE OPTIONS VOL 3

If you are an investor or entrepreneur and are looking for motivated sellers that are desperate to sell their houses read on. There are many more options available than there used to be regarding HOW motivated sellers can sell their houses.
Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options and how they effect you, in this easy to read 3 volume blog.

In volume 3 we’ll discuss another option for a motivated seller to sell, called “Flat-Fee MLS”. It can also be referred to as “flat rate MLS” or “fixed fee MLS”. This is an extension of FSBO (for sale by owner) in which the property is listed in the MLS for a set fee or dollar amount. Flat-fee MLS sellers are not committed to paying a commission. The “flat-fee MLS” option allows the seller to cut out the listing broker's commission completely, thus reducing the seller's payment either completely or in half (if there is a buyer agent). The MLS is the main source of information for realtors and this allows motivated sellers access to this marketing tool without paying 5%-7% of the property sale in commission to agents. For that reason this option (usually costing $200-$500) is typically much cheaper than traditional “seller agency”. However a lot more time and energy has to be allocated by the seller in order to find a buyer and close a deal.


How this relates to you as an investor/entrepreneur is that this is going to be a more approachable motivated seller lead. Flat fee MLS clients are usually motivated sellers that see the big picture and will use less traditional methods in order to sell their property. This type of motivated seller is confident, comfortable selling without agents, and is eager to hear from buyers/investors/entrepreneurs. Often this type of motivated seller gets irritated with or doesn’t have the time/resources to do all that is necessary to find a buyer. Investor purchasing is a great way for them to be done with the sale of their house quickly and without all of the stress.