Wednesday, February 25, 2009

ARE YOU LOOKING FOR MOTIVATED SELLERS? YOU HAVE OPTIONS VOL 1

If you are an investor or entrepreneur and are looking for motivated sellers that are desperate to sell their houses read on. There are many more options available than there used to be regarding HOW motivated sellers can sell their houses.
Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options and how they effect you in this easy to read 3 volume blog.

In volume 1 we’ll discuss the most traditional option for a motivated seller to sell is “Seller Agency”. This relationship is between a real estate agent and a seller in the brokerage of homes. The listing or real estate agent and the seller enter a written contact that specifies: home price, duration of agreement, commission, rights & obligations, duties, etc. Most commonly the listing agreements are "exclusive sale". This means that the agent/broker earns a commission even if the seller finds the buyer (in an exclusive agency agreement, the agent/broker must procure the buyer to earn a full commission).

In return for this commission, the listing Agent/Broker agrees to: assist in setting a selling price and negotiations, advertising/marketing including posting in the Multiple Listing Service (MLS), arranging open houses, fielding inquiries and organizing showings, prepare contracts, manage final transactions, all while acting in the Seller's best interests. The Listing Agreement usually specifies that the Listing Agent/Broker agrees to split, the total commission with a Buyer Agent/Broker who represents the Buyer if that applies. The cost of a traditional broker is 4% to 7% of the selling price of the property, that amount typically being split between two brokers involved in the transaction.

There are an exorbitant number of houses on the market keeping agents/brokers very busy. At the same time there isn’t as much commission to be made in this industry so there are fewer brokers/agents. This doesn’t allow even the best to work as effective or efficiently as a motivated seller would like. This isn’t the best option for everyone especially not the truly motivated sellers.

How this relates to you as an investor or entrepreneur depends on the amount of time and resources available to you. There are tons of motivated sellers that are trying the route of “seller agency” but they are hidden within all of the other houses for sale. With enough time and follow through these “leads” can be converting into real estate deals, it is just a numbers game. The more you contact the more likely you are to find a truly motivated seller that is desperate to sell and excited to talk to you! This is probably the least efficient lead harvesting plan but it can work. Many sellers start with seller agency and progress into more aggressive selling techniques as they become more motivated to sell. To see an extensive list of marketing plans and ideas please see our other blogs.

For more on how motivated sellers options affect you, see volume 2 of this blog.

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ARE YOU LOOKING FOR MOTIVATED SELLERS? YOU HAVE OPTIONS VOL 3

If you are an investor or entrepreneur and are looking for motivated sellers that are desperate to sell their houses read on. There are many more options available than there used to be regarding HOW motivated sellers can sell their houses.
Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options and how they effect you, in this easy to read 3 volume blog.

In volume 3 we’ll discuss another option for a motivated seller to sell, called “Flat-Fee MLS”. It can also be referred to as “flat rate MLS” or “fixed fee MLS”. This is an extension of FSBO (for sale by owner) in which the property is listed in the MLS for a set fee or dollar amount. Flat-fee MLS sellers are not committed to paying a commission. The “flat-fee MLS” option allows the seller to cut out the listing broker's commission completely, thus reducing the seller's payment either completely or in half (if there is a buyer agent). The MLS is the main source of information for realtors and this allows motivated sellers access to this marketing tool without paying 5%-7% of the property sale in commission to agents. For that reason this option (usually costing $200-$500) is typically much cheaper than traditional “seller agency”. However a lot more time and energy has to be allocated by the seller in order to find a buyer and close a deal.


How this relates to you as an investor/entrepreneur is that this is going to be a more approachable motivated seller lead. Flat fee MLS clients are usually motivated sellers that see the big picture and will use less traditional methods in order to sell their property. This type of motivated seller is confident, comfortable selling without agents, and is eager to hear from buyers/investors/entrepreneurs. Often this type of motivated seller gets irritated with or doesn’t have the time/resources to do all that is necessary to find a buyer. Investor purchasing is a great way for them to be done with the sale of their house quickly and without all of the stress.

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Sunday, February 15, 2009

ARE YOU A MOTIVATED SELLER? YOU HAVE OPTIONS

So you’ve decided that your motivated to sell your house. There are many more options available than there used to be regarding HOW to sell your house.

Today’s real estate news seems to be filled with doom and gloom. However, motivated sellers have a lot of options. Learn more about these options in this easy to read 3 volume blog.

In volume 1 we’ll discuss the most traditional option for a motivated seller to sell is “Seller Agency”. This relationship is between a real estate agent and a seller in the brokerage of homes. The listing or real estate agent and the seller enter a written contact that specifies: home price, duration of agreement, commission, rights & obligations, duties, etc. Most commonly the listing agreements are "exclusive sale". This means that the agent/broker earns a commission even if the seller finds the buyer (in an exclusive agency agreement, the agent/broker must procure the buyer to earn a full commission).

In return for this commission, the listing Agent/Broker agrees to: assist in setting a selling price and negotiations, advertising/marketing including posting in the Multiple Listing Service (MLS), arranging open houses, fielding inquiries and organizing showings, prepare contracts, manage final transactions, all while acting in the Seller's best interests. The Listing Agreement usually specifies that the Listing Agent/Broker agrees to split, the total commission with a Buyer Agent/Broker who represents the Buyer if that applies. The cost of a traditional broker is 4% to 7% of the selling price of the property, that amount typically being split between two brokers involved in the transaction.

There are an exorbitant number of houses on the market keeping agents/brokers very busy. At the same time there isn’t as much commission to be made in this industry so there are fewer brokers/agents. This doesn’t allow even the best to work as effective or efficiently as a motivated seller would like. This isn’t the best option for everyone especially not the truly motivated sellers.

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