SUCCESS SECRETS on generating motivated seller leads and real estate leads

The MOST important aspect of marketing is letting potential customers (real estate leads) know you are there. In order to buy from you, use your product or use your service, potential customers (real estate leads) need to know you exist.

Real estate investors need to communicate to the public and to motivated sellers what they do and how what they do can help those reading their information. Always keep the old acronym in mind WIIFM…what’s in it for me. When deciding on marketing materials (whether its business cards, “we buy houses for cash” signs, direct mail, or door to door flyers) and what you are going to say to attract motivated sellers, be sure to clearly state what’s in it for them.

If your business is different than your competitors tell the public how you stand out above the others. If what you do isn’t much different than your competitors, you have to find other ways to stand out from the competition.

For instance when deciding how to convert potential customers (real estate leads) into clients (closed deals) put yourself in their shoes and think about what’s important to them and where they go. Perhaps restaurant or ice cream shop coupons would make their day because they wouldn’t usually be able to afford to take their child out for a treat. Maybe coupons for a florist to surprise their significant other with, rather than having to share more bad news when they get home.

If you care about the things that are important to your potential clients (real estate leads) you WILL succeed!

Thought I’d share an example of what happens when you subscribe to our real estate lead generation service.

Thought I’d share an example of what happens when you subscribe to our real estate lead generation service. Subscribers receive real estate leads through email, and then contact the motivated seller leads. Real estate investors that are able to close the deal take the time to understand the seller’s situation and empathize with them which increases the likelihood that they will close the deal.

This particular example involves a motivated seller in financial hardship. Due to being a single parent without much support and even less options she saw her finances spiraling out of control. Just like so many people in this situation she was desperate for someone to buy her house fast. The equity in her house meant nothing to her because she needed cash in hand.

This motivated seller had problems with her house recently. The hot water heater died and the roof started leaking. Without the money to do repairs it got worse and worse until they were forced to move out into an apartment. Her desperation reached a new level while having to pay a mortgage on a house she couldn’t live in and selling the house to a retail buyer was hopeless because they’d never get a loan. If they could, it would take months and she couldn’t afford a realtor’s commission fee. This motivated seller had to do something fast because she was about to lose everything.

Here is where the win-win solution by our real estate investor changed both of their lives. The investor took the house subject to the existing $85,000 mortgage, makes the current by paying $1800 in back payments, $1300 in back taxes and then gives the seller $30,000 in cash. The repairs on the house are going to cost at least $25,000. However the win-win is that the after repair value (ARV) is $250,000. You don’t have to be a genius to realize that is over $100,000 in PROFIT!

This savvy investor was also a general contractor so they did the repairs and then refinanced the mortgage leaving 20% equity in the house. That leaves the real estate investor $57,000 tax-free cash at closing to pull out and still be able to get a $50,000 2nd line of credit (LOC) to fund future real estate investment deals. The mortgage interest can be deducted from the investor’s income to decrease their annual tax liability. Not to mention they plan on renting the house out to allow the tenants to pay for the property while it appreciates in value.

Blogs will boost your business and motivated seller leads!

Most investors use the internet regularly, and motivated sellers are no different. A blog is a great resource to get in contact with homeowners that are looking to sell fast, and to get your company name out there for name recognition purposes.

Blogs are often perceived as a forum of thought and communication but can also serve as a personal soapbox for writers seeking to share ideas or information about their industry. Blogs can be excellent sources of insider information on marketing, partnerships, real estate lead generation services, motivated seller leads, and ways to close deals.

Real estate Investors are always looking to stay 2 steps in front of the competition and the economy. Blogs allow a variety of sources outside the mainstream news to keep other investors and motivated sellers informed and educated.

When creating a blog it is important to remember the following tips to ensure you are reaching your target market and keep them coming back for more!

• Content should be unique, timely and relevant to your industry or market
• Credible material from credible sources
• Engaging to read
• Update it regularly so motivated sellers and other investors visit often

Visit Wehavehomeleads’ blog at www.Wehavehomeleads.com to learn and share about industry information and new ideas.

How to be your own bird dog to find motivated seller leads

Motivated seller leads are the life blood of any successful real estate investor. A bird dog usually works for another investor and their role is to find and bring potential deals to the table. You can either hire a bird dog or do it yourself. Some investors do this on their own by mailing post cards and/or direct mail letters, posting bandit signs, paying for radio spots and/or billboards. All of these could find you leads.

Just like a bird dog working for someone else, you (the investor) only get paid when the deal is actually done. Real estate leads that aren’t motivated seller leads are simply a waste of time and resources. Since motivated seller leads are the key to success it is of dire importance that you get a long list of them. But how, is the question every investor asks? Direct mail is losing its effectiveness since so many others are doing it too, bandit signs are quickly removed, radio ads and billboards are expensive. The successful investor’s answer is, work smarter not harder and have an expert do it for you for a cheap price.

There are a lot of websites that say they offer motivated seller leads. After doing my homework the only company that guarantees your success is w.wehavehomeleads.com. To be your own bird dog, read about their motivated seller leads that are arrive in your inbox daily. Visit their site to learn how your business is guaranteed to make more money and you can be more successful.

There are many ways to be your own bird dog. Compare the costs (both time and money) of doing it yourself alone versus doing it yourself with the help of experts to make the right decision for your real estate investment company.

Real Estate Investing is THE Popular Investment of Today

Investing in real estate and buying foreclosures seems to have replaced stock investing in some circles as the hot topic of conversation. There is always a “popular” investment…in the late 1990s it was tech stocks, now those investors seem intrigued by the return potential on distressed properties. All of these new investors are looking for quality real estate leads.

Some think that a good place to find these is at foreclosure auctions. However, if they haven’t sold already by the time a property reaches the auction block, it's probably worthless as a short-term investment. The way to make great profits is to find the distressed property in pre-foreclosure, before the foreclosure it final.

What is pre-foreclosure? It's that period between when the lender files a foreclosure lawsuit or notice of default in the public records and the date the property is to be sold at public auction or trustee's sale. The average time it takes to foreclose on a property varies widely by state, from 90 days to 10 months.

There are a few options when searching for quality equity filled real estate leads. You can generate your own leads, which takes extensive research to find pre-foreclosures that are actually motivated and willing to sell and are interested in selling to an investor. The hardest and most expensive part is finding the real estate leads. The other option for generating real estate leads is to hire or team up with a service that will do it for you. Not all companies are created equal so be sure to research the company and understand what they offer for the money, what type of commitment you have to agree to. The highest recommended company of this sort it Wehavehomeleads.com. They really simplify and decrease stress for real estate investors by making it effortless to get quality motivated leads. This company sends leads to subscribers email inbox daily, have no long term commitments and even guarantee their service.

After the leads are in your hand you need to use persistence and diplomacy to convince distressed homeowners that you're part of the solution, not the problem. Once you've scaled the short learning curve, the sky's the limit, according to Bill Bronchick, Denver attorney and author of "Flipping Properties: Generating Instant Cash Profit in Real Estate."

"It's simple, but it's not easy. It has a higher learning curve than the stock market, but there is a directly proportional measure between experience and results. In the stock market, people can do it for years and still be bad at it. In real estate, the more you do it, the less risky it gets," he says. "Your only chance to buy someone's equity at 50 percent or less is to deal directly with the owner in foreclosure prior to the property being sold," he says.

There is awesome money to be made in today’s hot investment of pre-foreclosure properties. Some supplement their day jobs to the tune of $60,000 a year doing it on the side. Many others have made a VERY successful full time career out of investing in real estate leads of all sorts. Gone are the days of working 9a-5p for someone else you have to be motivated and MAKE success and wealth happen in your life.

Real Estate Leads-You Get What You Pay For

While doing some research regarding what exact phrases people are using to search for “real estate leads” on Google, Yahoo, etc. I was surprised to see that the word “free” was quite common.

It makes perfect sense to attempt to find a free way to generate real estate leads. Especially since marketing is so expensive and time consuming. Truth is, you get what you pay for, regardless of the source.

There are two types of real estate lead sources that you can pursue, if your goal is to increase the number of leads you get. You can either generate the leads yourself, or you can purchase a lead generating service.

If you want to generate the leads yourself, I recommend that you set a realistic marketing budget and do a ton of research on the most successful marketing plans for your specific market. If you prefer to purchase real estate leads, keep the "you get what you pay for" principle in mind. When considering free real estate leads, remember that it is time, energy and money intensive to create and maintain a lead gathering plan. So why would somebody want to give those valuable leads away for free? It doesn’t make common or good business sense... unless the leads are junk, or there is a catch to the "free" offer.

There are Two Types of Real Estate Leads

Here's the difference between real estate seller leads that are worth paying for, and those that are marketed as being "free"...

• Motivated Seller leads worth buying because they consist of names and detailed contact information of people who are desperate to sell right now. They also include: sellers motivation, mortgage information, and full property details.

• Junk leads are usually nothing more than the names and contact information of people who have no intention of selling or urgency to sell their house. These are the "free" real estate leads you see offered on many not so reputable websites.

There is a clear difference between the two types of real estate leads. Motivated seller leads have an extremely high chance of becoming clients and money in your pocket. This is because you know that they are (A) in your local area and (B) looking to sell quickly. Junk leads are basically a waste of time and frustrating for both you and the person who you may contact-nobody wins.