Thought I’d share an example of what happens when you subscribe to our real estate lead generation service.

Thought I’d share an example of what happens when you subscribe to our real estate lead generation service. Subscribers receive real estate leads through email, and then contact the motivated seller leads. Real estate investors that are able to close the deal take the time to understand the seller’s situation and empathize with them which increases the likelihood that they will close the deal.

This particular example involves a motivated seller in financial hardship. Due to being a single parent without much support and even less options she saw her finances spiraling out of control. Just like so many people in this situation she was desperate for someone to buy her house fast. The equity in her house meant nothing to her because she needed cash in hand.

This motivated seller had problems with her house recently. The hot water heater died and the roof started leaking. Without the money to do repairs it got worse and worse until they were forced to move out into an apartment. Her desperation reached a new level while having to pay a mortgage on a house she couldn’t live in and selling the house to a retail buyer was hopeless because they’d never get a loan. If they could, it would take months and she couldn’t afford a realtor’s commission fee. This motivated seller had to do something fast because she was about to lose everything.

Here is where the win-win solution by our real estate investor changed both of their lives. The investor took the house subject to the existing $85,000 mortgage, makes the current by paying $1800 in back payments, $1300 in back taxes and then gives the seller $30,000 in cash. The repairs on the house are going to cost at least $25,000. However the win-win is that the after repair value (ARV) is $250,000. You don’t have to be a genius to realize that is over $100,000 in PROFIT!

This savvy investor was also a general contractor so they did the repairs and then refinanced the mortgage leaving 20% equity in the house. That leaves the real estate investor $57,000 tax-free cash at closing to pull out and still be able to get a $50,000 2nd line of credit (LOC) to fund future real estate investment deals. The mortgage interest can be deducted from the investor’s income to decrease their annual tax liability. Not to mention they plan on renting the house out to allow the tenants to pay for the property while it appreciates in value.

Generate real estate leads using direct marketing

The are endless types of direct marketing that can all be used to generate real estate leads for real estate investment companies. Each type of direct mail is used to attract different types of real estate leads and to market different types of real estate solutions.

Direct mail can create real estate leads fast if used effectively. However it can also be a huge waste of money if you chose campaigns that don’t work.
Some common types of direct marketing are: direct mail (post cards, mailings, all in one mailers), direct email, personal selling, and telemarketing.

In order for direct mail to be effective at generating real estate leads it has to make an impact. You want potential customers to look at it, not think of it as junk mail.

Once the homeowner reads it, you need them to take a specific action. The direct mail should make it easy for the motivated seller to respond to the offer. Follow up is integral either by sending additional mailers or telemarketing.

To perfect your direct mail marketing plan geared towards generating real estate leads you need to answer these 5 questions:
1. Who will you target?
2. What do you want to say?
3. What format should you use?
4. How will you follow it up?
5. How will you track the results?

All marketing should be tested in smaller markets to learn the return on investment. If you can’t seem to perfect your marketing system or if you want to save time and money have Wehavehomeleads.com generate quality real estate leads for you.

To learn more visit www.Wehavehomeleads.com.