Blitz Marketing Plan to Convert Pre-foreclosures to Seller Leads

How to successfully use marketing mailers to convert pre-foreclosures to seller leads.

Step 1
Do research to discover the best way to find lists of pre foreclosures in your area. The most important thing is that you market to leads that are confirmed to be 3-4 months behind on their payments.

Step 2
Prepare 5 pieces of paper marketing mail. Vary them to be sure to gain the attention of different types of sellers. Some are desperate and will call if they think you can help them, some are in denial and won’t do anything until it is crunch time. The letters/post cards should: be personal, stand out from junk mail, and state what you can do to help them.

Step 3
Use colorful envelopes and hand write the address and return address. This could be time consuming but will lead to greater success. It is recommended that you hire someone to do this for you to allow you to focus on the more advanced portion of owning a real estate investment company. You could hire a friend or family member that doesn’t mind writing out envelopes all day or a direct mailer company.

Step 4
Mail each potential seller lead 1 piece of paper marketing mail every 7-10 days. Keep good records to be sure that none of the leads fall through the cracks.

The economy is steadily getting worse and more people are behind on their mortgage payments everyday. Help them keep foreclosure off their credit and increase your success and profit at the same time. There are huge opportunities in the pre-foreclosure market, it just takes time and diligence to convert it to seller leads and then to cash in your pocket!